When Wooter Apparel and GameBreaker teamed-up back in early March to launch CovCare, the two renowned sports businesses went from creating customized athletic apparel and contact-sports headgear to helping solve the shortage of Personal Protective Equipment (PPE) around the world amid the outbreak of the Coronavirus pandemic. By partnering with manufacturers in China and streamlining a strict supply chain process, CovCare quickly emerged as a fast-growing medical supplies and logistics company thanks to the ability to enhance the overall tech experience for healthcare professionals and everyday citizens alike.
The strategy for CovCare was two-fold: to ensure shopping for medical supplies and healthcare equipment for hospitals and long-term care facilities ran efficiently in the “new normal” and to give those people who were suddenly faced with a job loss the opportunity to earn some income.
As part of developing their easy-to-use website, CovCare created a marketplace for medical suppliers to get involved in ordering PPE products including certified N95 masks, K9N5 masks, 3-ply disposable masks, disposable gloves, face shields, medical gowns and other medical supplies.
The impact by CovCare has been felt immediately throughout the New York area as the company imported 1.5 million masks from China to the U.S. by mid-April alone, followed by 1 million disposable 3-play masks and 500,000 medical gowns and face shields. Along with outfitting frontline staff members fighting COVID-19 at Montefiore Medical Center, Mount Sinai, Staten Island University Hospital, the New York State Nurses Association, Houston Methodist, the U.S. Department of Defense, Steward Health Care, Sentara Healthcare, Cheyenne Regional Medical Center, Highlands Hospital, and the Fort Lee Police Department (New Jersey) among other hospitals and organizations, CovCare has donated over $200,000 worth of PPE supplies to healthcare and essential workers from New York to Los Angeles.
CovCare also developed an online platform for individuals to take part in the company’s affiliate program, where people earn 10% on every sale they refer to CovCare’s official website and up to 5% extra referral commission by simply inviting potential customers to CovCare. Once they have signed-up, the new affiliate will receive access to CovCare’s custom referral information and their own dashboard. In an effort to ease the strains and worries caused by the soaring unemployment rate in the United States due to COVID-19, CovCare’s affiliate program has become the perfect way to navigate this unprecedented time by supplementing income and helping those in need in the process.
Within the digital health community, CovCare’s creation of a marketplace for medical suppliers and the platform for the affiliate program comes at the right time as these new tools aim to improve the ability to acquire PPE products and protect healthcare workers faced with fighting the spread of the Coronavirus. Each of these digital platforms plays a crucial role in keeping our society safe and will have a long-lasting impact beyond COVID-19. Over the course of the past three months, COVID-19 has shown the importance of being ready with a sustainable digital model, allowing business and life to be “business as usual” during the pandemic.
Building that online infrastructure in a digitized world is not only beneficial for healthcare leaders in need of medical supplies but also for people eager to get involved by making a difference with CovCare.
